ULTIMATE NUTRITION ADVERTISING PHOTO

Among many famous brands and companies around the world, I had a pleasure to cooperate with one of the world's first sports supplements brand Ultimate Nutrition. One of my action photo got published in their advertising campaign. The subject of the photo, like dramatic sky and pure human energy, is representing the esentials of Ultimate Nutrition brand which I had in mind while photoshooting for this company.

Ultimate Nutrition advertising photo - Photo by Predrag Vuckovic

Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970's and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. Victor's goal was to create high quality, thoroughly researched products at an affordable price for everyone.
Sadly, Victor Rubino passed away in March 2003 at 48 years young. However, Ultimate Nutrition is still owned and operated by the Rubino family to this day.